Capital campaigns use a strategic fundraising process that is designed to raise money for specific projects in the most efficient and effective way. Whether you’re planning a large campaign that will take several years, or a small campaign that will extend only three months, you’ll apply key fundraising principles. In this webinar, campaign experts Amy Eisenstein and Andrea Kihlstedt will reveal those principles and show you how you can apply them to your fundraising program.

You will learn tips and strategies on:

• How to compress the capital campaign model into a short 3-month period
  
• What you can (and can’t) raise money for through a capital campaign
  
• Why a gift range chart establishes the road map for your campaign
• How to establish a strategic order of solicitation, and why it matters